Sunday, October 25, 2015
Sunday, October 11, 2015
Deadly Sins in Ads
Author: Gatorade
Date: Released September 16, 2015
Publication: Released on YouTube
Denotative Examination:
This video was created for the purpose to be used as a video advertisement by Gatorade prior to videos being watched by YouTube users. It was created to promote the virtual experience that Gatorade created to show what it is like to be Bryce Harper at bat in the bottom of the 9th inning with the game on the line.
Connotative Examination:
I think that this video ad uses two deadly sins within it. One relating to the athlete Gatorade chose to use in creating the virtual experience as well as one when trying to reach viewers. The deadly sin that is represented within this ad by Bryce Harper would be pride. Bryce Harper is a very prideful athlete who is very skilled but also very cocky at the same time due to such a great career that he is having. I think Gatorade is trying to reach consumers that are envious of Bryce Harper himself or envious of the pro career that Bryce Harper has as a baseball player. Gatorade can really benefit from this add by targeting the envy within the viewers because they associate their name with such a great athlete and these envious consumers will want to be like Bryce Harper so they will participate within the virtual experience as well as purchase Gatorade products because Bryce Harper uses them.
Intended Audience:
I believe the intended audience of this advertisement from Gatorade are baseball fans more specifically Washington National and Bryce Harper fans. These Washington National and Bryce Harper fans have pride for their team as well as Bryce Harper specifically because he is there star player. Another intended audience would be viewers who are envious of Bryce Harper's career and achievements because they were never able to achieve them and don't play the game anymore or they aspire to be like him in the future. For kids that aspire to be like Bryce Harper Gatorade can really benefit from those viewers because they will be more likely to consume their products because Bryce does and they want to be like Bryce. However for viewers who can no longer be like Bryce might have a bad taste in their mouth from this ad because they can no longer be like them so they are less likely to purchase Gatorade's products. However they could want their children to be like Bryce Harper so they might purchase Gatorade's products for their children so they can hopefully be like Bryce Harper.
Sunday, September 27, 2015
What's in a name?
I think for certain people their names carry great importance for them and then for other people I think their nick names carry great importance for them. I find that both my nickname and my first name define me. My first name defines me greatly because having an identical twin you want to be known by your name. You do not want to be known as "hey twin", "Moody", "Matt or Mike". I personally want to be known by my name. I think thats just my want to be different from my brother in some senses, my name being the start of that. I think my nickname also defines me because everyone of my good friends calls me by it and I think it represents my funny and joyful characteristics. My nickname "Hewbert" was given to me by my girlfriend and she got it from the HEW in the end of my name. All my friends started calling me it after she started to and it has stuck with me for a good while. I think that nicknames define some people more than others because they are usually given to someone by their peers. I think nicknames really define people that look for acceptance from their peers. I think that names define those people that look for acceptance within themselves and have individuality and your name is part of your individual.
I think there have been multiple times in my life where I have had two roles within in one situation. One major situation in my life were I was "two" was freshman year when the tennis team was in the state championship. Tennis is an individual sports. You play singles by yourself. When playing team tennis every win adds a point to your teams score. So you have to win to add a point. During the state championship I was playing two roles. I was being a member of the team trying to add a point to our scoreboard. I was also trying to win for myself. Another example of where I have been "two" in my life is in my church community. I go to church to grow closer in my relationship with God but I am also a member of the church community that is their to praise and thank God. I think trying to be an individual and also be a part of something as whole can sometimes be difficult. You have to keep your personal agenda at the front of your mind but your also trying to keep the agenda of the whole in your mind too. That why I think that when you are part of something as a whole it needs to have the same agenda as your personal agenda. In my case for tennis the team wanted to win and I wanted to win so I benefited the team by winning and the whole team benefited because we won the state championship. In the sense of the church I want to grow stronger with God and so does the rest of the church community. The agenda of the whole lined up with my personal agenda in these two cases.
I think there have been multiple times in my life where I have had two roles within in one situation. One major situation in my life were I was "two" was freshman year when the tennis team was in the state championship. Tennis is an individual sports. You play singles by yourself. When playing team tennis every win adds a point to your teams score. So you have to win to add a point. During the state championship I was playing two roles. I was being a member of the team trying to add a point to our scoreboard. I was also trying to win for myself. Another example of where I have been "two" in my life is in my church community. I go to church to grow closer in my relationship with God but I am also a member of the church community that is their to praise and thank God. I think trying to be an individual and also be a part of something as whole can sometimes be difficult. You have to keep your personal agenda at the front of your mind but your also trying to keep the agenda of the whole in your mind too. That why I think that when you are part of something as a whole it needs to have the same agenda as your personal agenda. In my case for tennis the team wanted to win and I wanted to win so I benefited the team by winning and the whole team benefited because we won the state championship. In the sense of the church I want to grow stronger with God and so does the rest of the church community. The agenda of the whole lined up with my personal agenda in these two cases.
Link to Image: https://vimeo.com/127130514
Sunday, September 13, 2015
Wing Young Huie Photo Analysis
picture link: http://goo.gl/yAaz6U
Wing Young Huie - Man in a Barber Shop - We Are the Other (2012-2013)
The initial examination of this picture from Huie you can see that an African American man is in a barber shop. He is getting his hair cut by another African American man who is also an African American. You can tell this because it looks like that man that is sitting down is wearing a smock while the other man looks like he could be holding hair clippers and trimming the mans hair.
There is a stereotype that African Americans in general take their hair very seriously and can spend a lot of time at the barber shop or hair salon. Knowing this and looking deeper at the picture deeper I believe Huie took this picture intending to try and represent the community within a barber shop between the barbers and their clients that is often seen within African American barber shops or hair salons. Although I think similar communities exist within all barber shops and hair salons it is commonly believed that it is a very strong community within African American barber shops and hair salons. I think Huie is trying to show this community feel in a positive light through this photo by showing the client as comfortable and the barber being focused and caring about his client because he is a member of their strong knit community.
I believe that both Atwood and Huie both use the concept of "othering" in their work. "Othoring" being defined as the portrayal of a group as different. Huie does this by representing different groups in the positive light. In this picture representing African Americans in their barber shops or hair salons and how they spend a lot of time and money within them. Atwood does it differently with The Handmaids's Tale than Huie does in his photographs. Atwood does it by creating different social classes within a dystopian style story. One specific social class being the handmaid's. Handmaid's within the story have many limitation that make them different from others within society. Handmaid's are the fertile women of society that are used to grow the population. Handmaid's have limitations on common things like not being able to read or write, being forced to live in seclusion, and more. This shows how Atwood and Huie both use "othering" in their work but in very different ways.
The initial examination of this picture from Huie you can see that an African American man is in a barber shop. He is getting his hair cut by another African American man who is also an African American. You can tell this because it looks like that man that is sitting down is wearing a smock while the other man looks like he could be holding hair clippers and trimming the mans hair.
There is a stereotype that African Americans in general take their hair very seriously and can spend a lot of time at the barber shop or hair salon. Knowing this and looking deeper at the picture deeper I believe Huie took this picture intending to try and represent the community within a barber shop between the barbers and their clients that is often seen within African American barber shops or hair salons. Although I think similar communities exist within all barber shops and hair salons it is commonly believed that it is a very strong community within African American barber shops and hair salons. I think Huie is trying to show this community feel in a positive light through this photo by showing the client as comfortable and the barber being focused and caring about his client because he is a member of their strong knit community.
I believe that both Atwood and Huie both use the concept of "othering" in their work. "Othoring" being defined as the portrayal of a group as different. Huie does this by representing different groups in the positive light. In this picture representing African Americans in their barber shops or hair salons and how they spend a lot of time and money within them. Atwood does it differently with The Handmaids's Tale than Huie does in his photographs. Atwood does it by creating different social classes within a dystopian style story. One specific social class being the handmaid's. Handmaid's within the story have many limitation that make them different from others within society. Handmaid's are the fertile women of society that are used to grow the population. Handmaid's have limitations on common things like not being able to read or write, being forced to live in seclusion, and more. This shows how Atwood and Huie both use "othering" in their work but in very different ways.
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